Before creating a logo, you need to understand your company, business and its products better and by which eventually will help you to quickly create an eye catching logos.
What is Logo?
Logo is a symbol, small design or an image which represents almost everything related to Businesses, organizations, communities and products.
Most people see logo as a sign which makes them recognizable. The main function is to evoke recognition.
When it comes to brand and public recognition, logo should be made simpler in such a way that it should be understandable at a slightest chance possible. Even if they are not, at least people should remember and able to recognize it at the second time they see it.
Importance of Logo in your Business
Logo is a basic unit of a brand identity, which includes company fonts, colors and document design guidelines. Logo should always be unique and able to understand by potential customers.
A well planned and designed logo is very essential in marketing strategy of a company’s advertisement.
Purpose of designing a best Logo is to provide a information about a Company and its services, and also it allows customers to identify its core brand.
As client’s grows, the consumers will start trusting and liking a specific brand. Even the consumers will start explaining about the brand just by looking at the company logo. Overall, it helps in increasing sales and builds awareness within the target Audience.
Types of Logos
Symbol/ Icon(Brand Mark)
Human mind can easily recognize and remember a simple logo than a complex form of a logo. It is a good practice to use a simple symbol or icon.
WordMark/LogoType (Text)
These are basically a text logos which are uniquely styled & designed.
LetterMark(Initials)
These are exclusively typographic. They use a symbolic representating the company, using the company initials.
Combination Mark (Text & Symbol)
These are logos created using the combination of both word mark & Symbol or Icon.
Emblem(Text Inside Symbol)
An Emblem logo is a logo where the company name is encases within the design.
By these above info you can decide on which type of logo would best suit your business.
How much work is involved in creating a Beautiful Logo.
As you all know that designing a logo is not an easy task it requires a lot of inspiration, mature ideas and learning.
Designers always need to be smarter and decide on what their talent, skill and expertise are worth and charge the client accordingly.Designers should keep the track of other businesses and learn from the insights of other businesses.
Afterwards they need to apply the same acquired knowledge into their work.
There are many factors involved while designing a logo/brand identity
- How much concepts need to be presented to a client.
- How many revisions will be needed.
- How much of time is required for research.
- How huge the business of a client is.
- What are the primary functions of a logo.
- Who are the target audiences for a clients business.
- Color scheme of a company logo.
Process involved while designing a logo.
Get to know the Client-Discuss with the client to get design brief.
Research-Research the Industry and get the information related to Target Audience.
Reference-Refer other business success and implement the same with the current trends. Please be inspired by other business logo but don’t copy i.e., Learn from others.
Sketching and Conceptualizing- Develop the logo concepts using design brief and research on them.
Reflection- Receive feedback from the like minded people.
Relax-Take more break often to allow your ideas to mature.
Presentation-Present only a best samples of a logo if not send a whole collection and get the feedback from the client and allow them to decide and select.
