WordPress helps your business to grow online, selling your products & services to new customers & increase revenue. All this growth process is organic & might take time to turn your traffic into sales. But what if say there’s a way to earn passive income from your website just by showing Ads to the visitors?
Yes! You heard it right, Ad space on your WordPress website has a lot of potentials to earn a substantial profit. I’m sure you don’t want to miss out on a chance to earn a passive income from your WordPress Website. Do you want to know how?
To find out, read this blog till the end in which we are going to discuss the Different Methods to Place Ads on Your WordPress website.
What are Ad Spaces on Your Website?
Ad space is nothing but the area of your website that is dedicated to embedding & display Ads to your visitors. You can either add this space on your own or install best premium WordPress themes that comes up with already optimized Ad space for your website.
You can display Ads of various formats in these spaces such as video, text, banners, programmatic, etc. Digital advertisers are always looking for Ad spaces to display their Ads & are ready to pay a certain amount for it.
Now that you got an idea about Ad space, let’s get to know how to place ads on your WordPress website.
Different Methods to Place Ads on Your WordPress Website
There are various ways through which you can place Ads on your website. You can either go with an Ad network such as Google Adsense, Amazon Ad network, etc or install various plugins offered by WordPress such as the WordPress Adcenter plugin to display Ads on your website.
Let’s take a look at them in detail.
Display Google AdSense Ads
As the name suggests Google Adsense is an Ad network provided by Google that helps you to display relevant advertisements on your website. AdSense pays you based on cost per click method which means you get paid a fixed amount every time a user clicks on the advertisement.
This fixed amount depends on various factors such as the type of advertisement & the region from where the visitor belongs. Adsense account can be created in a few mins & once your site gets approved by Adsense then you can start displaying Adsense Ads on your website. Follow the steps given below to start to get started with Adsense.
1. Sign up for Adsense using your pre-existing or newly created Gmail account.
2. Once your account has been created, then submit the URL of your website in Google Adsense.
3. Adsense will approve your site to display Ads, it might take a week or two.
4. After site approval, you will get an Ad code that you have to put on your site’s pages to start showing Ads.
5. Make sure to enable auto Ads in Adsense, if you don’t want to put Ad code manually in every single place.
6. Congrats! Your website will start showing Adsense Ads now & bring you some passive revenue.
You can also choose to show a particular Ad format on your website through additional settings of Adsense. In addition to that, you can also preview how Ads will be displayed to your visitors. Don’t forget to try your hands on those features provided by Google Adsense.
Display Banner Ads Using WordPress Ads Plugin
WordPress plugins are extensions that allow you to add specific functionality to your WordPress websites. When it comes to displaying Ads on your website there are many Ad Manager plugins provided by WordPress. The WP AdCenter plugin works with Google AdSense to integrate advertising content anywhere on your website.
This plugin also supports code, custom JavaScript and CSS scripts for placement and tracking purposes. WordPress advertising plugin allows you to create customized Ads of various formats on your website. First, you have to install this plugin from the WordPress plugin store & then you can start displaying banner Ads on your WordPress website.
To create a banner advertisement, firstly you have to select the Ad type, the required shape, and the size of the ad & once done with customizations you just have to click on the created Ad option.
Upload a Video Ad Using WordPress Ads Plugin
The WordPress AdCenter plugin allows you to insert video ads on your pages to make them look more engaging. You can do this by simply uploading your videos in MP4, WebM, or OGG format. To add your video, select the Create new ad option.
Set the ad title. Select “Video Ad” as the ad type and the desired ad size. In the Ad Details section, add a destination link to your video ad. Finally, in the video details, you can upload your video. You can set the ad length and click the Publish button.
You can also set the length of the video and enable the option to autopay the video when the page loads.
Alternative Ad networks
As we talked about Ad network Adsense which is provided by Google but is not the only option available in the market. There are various Ad networks such as Amazon Ads network, Rich ads, Ad cash, Traffic stars, etc.
Adsense approval might take time or some issues for your website then you can consider these other Ad networks for your website. All these Ad networks also allow you to display relevant & relatable Ads to your website traffic.
Affiliate Marketing
Affiliate Marketing is another efficient way to place Ads on your WordPress website & earn passive income. You can promote a product or service on your WordPress website & earn commission in exchange for that. You just have to embed affiliate links, text, or banner ads in your website to earn referral income every time the visitor turns into a sale.
On every sale of the product or service through the referral Ad from your website you will get a percentage from each sale. There are various affiliate programs available in the market such as the amazon affiliate program, you can stick to one which is suitable according to your needs.
Things To Consider Before Placing Ads on Your WordPress Website
Place of Advertisement:
Where you place your ads on the website is the most important factor. Because if every other space of your website is filled with Ads, then, it might annoy the visitors & make them leave your website. There are many options. B. Headers, footers, after or before blog content, within blogs, after or before blog excerpts, sidebars, etc.
Choose an area that visitors can easily see and recognize. Make sure to choose Ad places wisely so visitors will not get any problems while surfing through your website.
Shape and size:
You can choose various shapes, formats & sizes for the Ads as long as they fit perfectly into the Ad spaces on your WordPress website. The shape & size of the Ad should be precise according to your website, it should not be too big or small as it will prevent the visitors from engaging with the Ads.
In the end, poorly matched ads will only leave your website with a bad impression. So, to avoid that make sure to choose a suitable size, shape & orientation for the Ads.
Ad content:
There are usually only three options for Ad formats that are rich media ads (including videos), display ads (images), and text-only ads. It is important to choose the right Ad format to make your website traffic engage with those Ads.
Make sure that the content of the Ads should be relevant & relatable to increase the chance of the Ads getting clicked by visitors.
Mobile Friendly:
It is the most important factor because most user surfs the internet through their mobile phones. If the Ads aren’t mobile friendly then they will not be shown to the visitor & will affect your revenue. So make sure to display mobile-friendly Ads on your WordPress website so you can capture a wide spectrum of internet users.
Conclusion
There are many factors to consider when deciding whether to display advertising on your website. While this strategy can help generate passive income, it can also drive some visitors away. So, pay attention to your advertising content and make sure it does not interfere with your visitors’ navigation.
Keep the format of the Ad as intact as possible so your visitors might not think that you are bombarding them with Ads. One more important factor is to show relevant ads according to your site’s content so users can interact with them.
So, let’s get started with placing Ads on your WordPress website & generating passive income from your website.