Social Media Marketing

5 Rules that you should know before starting social media marketing of your brand

October 3, 2017 by Rakesh Doddera

Because you can create some interesting content and has some designing skills too, doesn’t mean that you can become a social media marketer and can market your own brand without taking help of any professional. The social media marketing is a separate genre of marketing which has its own dynamics and practices which if someone is not following, then he or she can never be able to market his brand properly and can take it to his audience.

That is why it is important for everyone who wants to start social media marketing of his brand to know about some basic rules of it, apart from every technical and science behind the algorithm of social media marketing.

In the next lines of this article, I am going to tell you about those five rules that you should know before starting social media marketing of your brand.

1. Communicate Better:

The communication is one of the core purposes of every activity you do in the social media marketing. Every social media campaign gets designed in a way that it generates more and more engagement from the audience. That is why the success of any social media campaign gets judged on the basis of the CPC or cost per click that it got from your audience.

If someone has commented, like, react, share, retweet or has done any sort of action than you are successful in persuading that guy through your marketing. But, now it is on you to keep that person in touch with you. If he or she has liked your post, then you have to find out what did she actually liked it. You have to start communicating with him directly to make sure that he or she will buy your product or service or in the time when he or she would need it.

2. Share your content:

What is the purpose of hiring any writer or putting all your efforts into writing something which you are not sharing at multiple places? Being a social media manager, you have to make most out of the things that you create. Being a good marketer, you have to try hard to keep the cost of your activities as low as possible and get more return from it. For this, sharing the content is a must. Sharing your content on the social media makes you reach out those people who don’t even know about you.

One thing that you have to take care of while sharing your content on multiple platforms is to make it native. Due to different interfaces and functionalities of the social media platforms, your content has to be adaptable, or you have to transform it into like that platform. Moreover, sharing content also gives you the chance of doing some experimentation which is the key point of every marketing practice. Doing experiments are the only way you can learn and make your marketing strategies better and sharing content on different platforms let you do such experiments.

3. Create the Visuals:

In the past years, the users of social media especially the Facebook users have developed a habit of watching videos on Facebook. This also got reflected in the last three years reports of Facebook in which the Facebook showed a steep increased in the number of video views per year. This is the trend that you can cash in always.

According to study, the viewer gets more information while watching any video or image instead of reading any text. That is why you must start creating some images and videos to make sure that you are feeding your audience with all the information rightly.

4. Build a Relationship:

Social media websites are the best tools to build relationships. There are thousands of people in the world who have never met with each other but our good friends through these mediums. That is why being a social media marketer it is your job to build the relationship with your customers.

There are many ways of developing a relationship. You either talk to them personally or provide them any after sales services. According to some reports, the majority of the customers use the social media profiles of the brand to get any customer service. That is your time to nurture your relationship and satisfy your customer, so he or she would not hesitate to get your services or product again.

5. Reciprocation:

Just like any other big brand, you also should consider using the reciprocation tool for your business. This could be anything, for example, giving back something to your audience like free giveaways or joining any social cause or national issue that can create buzz for you on the internet. There are numerous examples of it. All you have to do is to do some research and find out through which reciprocation strategy you can win the hearts of your audience.

Author Bio:

Arabellaalice is Masters from the Boston University in the field of Literature and continuing his passion for writing through numerous means. His major areas of work are blogging on the digital marketing and providing essay help | Pro-academic to students by using his impeccable writing skills.

How To Boost Your Social Media Marketing Performance

August 24, 2017 by Rakesh Doddera

Social media marketing has gained much attention in the last few decades. Where content marketing and SEO is creating wonders, social media marketing has played its major role in bringing organizations closer to their target customers.

Social media provides a platform to channel most authentic leads into potential customers. Many marketers are turning their attention towards executing advanced tactics to drive more conversions and persuading a huge scale of customers with professional social media marketing services. However, there are some are longing to find a secret to boost their productivity.

In this blog, I have summarized some key tips to excel your brand’s success in no time. Take a look below:

Create A Strategy

However, social media marketing projects many informal ways of establishing a business, but you should go on sketching out a set of strategy before implementing any technique. First, understand the platform completely. Note down the requirements to achieve better success and draws some keys points defining your goals and aims and expectations with your performed tactics.

Know Your Audience

You might not be the only one offering the service. There might be many other professionals having a strong clientele. What you have to do is, understand the needs of your audience in a better way. Read their comments and know what they are looking for. There must be some expectations, delve deeper and extract useful information related to your targeted group.

Be Consistent

Social media is all about being consistent. You can make a great success and achieve huge turnarounds through consistent and continuous efforts. Set up an advance post or be punctual in posting in accordance with latest updates. Draws attention with engaging posts, uploads, and watch the difference your campaign will create.

Be Trendy

To the king on social media, you need to be trendy and up-to-date with the emerging technologies. Uploading infographics, corporate videos, and high definition images will make your profile gleams with enchanting elements. Many organizations are also incorporating 360-degree videos for branding and promotions. Through these videos, you can engage viewers and entice them while delivering the message expertly. These tricks are easy to carry out and generate good outcomes too.

Focus on Potential Platforms

When planning to work with implementing social media marketing, you should focus on potential platforms only. Platforms like Facebook and Twitter has a huge fan base and followers. It connects customers globally and serves millions at the same time. Hence, better go for rich platforms than to waste time in spending over under-developed one.

Organize Your Post

You need to create a uniformity in uploading your post. It short demonstrates a sort of unprofessional approach. If you are handling multiple platforms at a time than each platform at the same time should have same post. Your followers on any site should be fed with the same update; known of them should miss any of it. You should not create a privileged and unprivileged group of audiences. In addition, try to interact with them. Do not follow the concept of forgetting your customer after making a sale.

Consider Outsourcing

There are many freelancers present online who delivers great marketing services. They can keep a check on the progress of post and upload them in a timely fashion. Whereas you can save time for establishing strong relations with your targeted customers, all while strengthening your goals.

In a Nut Shell

Remember on social media brands behave like humans. They do not project themselves like organizations instead they act humanly. They interact forming real relations and work to serve the best.

Similarly, when you head to invest on these platforms, you should project yourself to be a strong entity. Cite the link to your website or the landing page you want your visitors to see. State authentic information about the firm and be always sound reliable. You need to update your strategy with time. Do not stick on the outdated one for longer. Social media platforms tend to evolve and transform with time, where each follows expect to receive a higher level of service. You need to offer them best-in-class products to gain trust and for incurring your social circle.

Facebook Marketing Tools for Digital Marketers in India

July 20, 2017 by mridul kabra

Business and startups have got a tremendous boost from digital marketing in today’s world. Digital marketing is currently the most effective and profitable tactic for converting your company into a brand. It comprises of various methods like Search engine optimization, social media optimization, pay-per-click advertising, and more. Out of all these, one of the most trending has been the Facebook marketing, many successful brands have shared their stories where they mentioned how Facebook marketing helped them grow and get better ROIs.

According to Statista, more than 2 billion people are on this social media platform with more than a billion active users. Although there are various other social media platforms like Snapchat, Instagram, Twitter, and others, none of them compares to the gigantic user base of Facebook. Therefore, it has also become the first choice for many of the digital marketers and business persons to promote their business on Facebook.

Facebook has its own marketing tool called Adverts, which can be used to promote a product or service. It provides various kinds of campaign strategies that a person can utilize according to their business goals. It has a very user-friendly interface that makes it, even more, easier to use and understand. It offers various built-in-tools that can be used for optimizing your business page and advertising. These tools provide deep insights and help you in improving your campaigns. But if you are still not feeling content then there are some fabulous tools that you can use and skyrocket your returns on Facebook marketing and take your marketing game up a notch.

Let’s take a look at some of the top Facebook marketing tools

Canva

Canva is a tool that facilitates the editing and creation of images and infographics. It’s one of the most popular tools for creating some of the best creatives used in the advertising campaigns. This tool can be used for free with some limitations and for full functionality, one can opt for a premium account. It also provides various stock images and vectors that can be used for image creation.

Agora Pulse

This tool can also be used with Twitter. Agora Pulse dashboard can be used to check out the overview of all the statistics of your business page. With the help of this brilliant tool, you can schedule posts, start coupon campaigns, start a voting campaign, photo contest, organize quizzes, and more. All this can be utilized to prepare better marketing campaigns that will result in better customer engagement and increased ROIs. The free plan for Agora Pulse has a limit on the number of participants, this can be overcome by upgrading to the premium plan of $29/month.

ShortStack

It’s a social media marketing tool that lets you collect leads, increase post engagements and drive better results using the data collected from the landing pages, contests, and various other activities. ShortStack offers a number of templates for campaigns or you can start from scratch using its powerful yet simple visual editor. This tool can be used for free but for advanced options and in order to remove the branding you will need to upgrade it to a paid plan.

LikeAlyzer

One of our favorite tool that lets you analyze the reach and potential of your Facebook pages. This tool monitor, compare, and explore all your Facebook page activities and suggest the best possible strategies in order to have better ROIs. LikeAlyzer gives detailed information regarding any issue and also suggest the best possible way to overcome the issue. The tool is available free and is very easy to use.

Facebook Ads Compass

It’s a reporting tool from AdEspresso which gives all the data in form of a report card. It offers you to select the type of account so that you get the report for the desired ad campaign if you’re running a Facebook Manager Account. The tool is best suited for small business accounts and lets you optimize your ads. The Facebook Ads Compass report can be used to compare different metrics such as age, gender, device, countries, and ad placements to analyze where you’re getting better ROI and where you’re wasting your time and money. It’s available for free use.

Google Analytics

A tool from Google Inc. that lets you track your website traffic. It’s very helpful in tracking which campaign of yours are bringing more traffic to your site. With Google Analytics tool you can track your visitor actions on your site like from where the visitor arrived, session duration, bounce rate, etc. It’s one of the best tools to track your ROI and providing the most effective solutions for your website template and design.

Social Bakers

It’s a social media analytics, reporting, and publishing app that works not only on Facebook but all the other social media as well. The app provides a customizable dashboard that a user can customize according to their goals and monitor the key-points that are most important to you. It also provides the option for competitive analysis which can help you in optimizing your social media campaigns and give you better ROI. The Social Bakers app also lets you generate automated custom reports for your ongoing campaigns in various formats such as PNG, Excel. Powerpoint, and PDF. It also provides an option for scheduled social media posting. The app is available free for the trial period after that you have to buy the premium plans starting from $20 per profile.

These are some of the best tools you can use for optimizing your Facebook ads and page. All these tools have their own advantages and disadvantages. The selection of any of these depends solely on your goals and the strategy you follow for our marketing campaigns. Most of the tools are paid but offer a free trial and you can use the trial to see how effective they are and experiment to see what works.

5 Reasons Why Your Business Should Focus on Social Media Marketing

September 17, 2016 by Rakesh Doddera

Online marketing has gained so much momentum that it has already shoved out the window traditional means of marketing. Yes, a number of businesses still invest on print, television and radio advertisements, but we cannot deny the difference in the number of leads generated and converted when compared to results of online efforts such as social media ads (in FB, Twitter, Instagram, etc.), organic search, paid search, and more. With online marketing at its peak, social media marketing has become the best form of online marketing strategy.

Social media marketing is definitely making waves as more people are becoming digital every day. Statistics from WeAreSocial Singapore’s Digital in 2016 report showed that for January 2016, 46.23 % of the world’s total population or 3.419 billion people are very active online. Furthermore, 2.307 billion people are very active social media users. As more people are being present online, social media marketing has become the best weapon for businesses in order to grow and achieve their goals and target sales or leads.

Why should businesses focus on social media marketing? Here are the five (5) reasons why:

1. Social Media Drives Relevant Traffic to Your Website

If you want relevant traffic to come to your website, then social media is king. For so many years, marketers focus in driving traffic to websites were the search engines, but with the advent of social media and everyone going mobile, resources have been spent for more referral traffic to site. How is it possible? For most businesses, they put direct links to the website in the social media accounts’ profiles, status updates, content posts, etc., thus, social media users can just click on the links and be directed to the website.

Also, with the use of social media, a website’s search engine rank is boosted making the site more visible during the search. Digital marketers need not exhaust all attention to a well-made custom web design and search engine optimization tactics. This is possible as most social networking sites such as Facebook and Twitter are now indexed by Google.

2. Social Media Improves Your Reach

Social media allows businesses to target a specific market. Businesses need to establish a link with the right prospects and leads in order to achieve marketing goals quickly. Solely relying on the website will only give a business tens of quality leads from hundreds of traffic. With social media, you can easily target those who you think will be interested with your service or product.

Furthermore, active marketing on social media accounts will result to numerous shares, likes, and comments to your content, thus, making them more visible in the news feed. As your content becomes viral, its reach becomes wider as well.

3. Social Media Helps You with Branding Awareness

Building on your social profile actually helps establish your brand. Brand awareness is very essential for every business. Through social media, you can build your following by showing the entire social media community about who you are as a brand. Marketers should allocate resources to coming up with a personality online.

Successful marketing strategies for brand awareness in social media usually involve showing the public what the business is inside and out, how they take care and interact with customers and how unique the brand is. With social media, you can strengthen your brand and reinforce a positive image for your business to those who are interested with the type of service or product you have.

4. Social Media Helps You Better Your Search Engine Optimization

Social media marketing has become significant to search engine optimization strategies. As more social networking sites are being indexed by Google, the more social profiles you build the better your ranking is on search.

Social networking sites have become search engines themselves as well. Take for example Facebook, Twitter and Instagram – you have the ability to search relevant keywords in these social networking sites. With the updates in social media, businesses have to improve their social presence right away and let social accounts dominate the search engine results.

5. Social Media Helps You with Customer Engagement

There is minimal interaction in company websites. Furthermore, if there is any form of interaction in company websites, they are restricted. With social media, it is easier to communicate you’re your customers 24/7. Engaging with customers boosts your brand through more following, likes and shares. Customer engagement is one way of building your social media presence. When a customer posts how much she liked your service and tags you, it is now easier to relay your thanks. Keep track of all interactions your customers do with your social media accounts and make sure you show them that you are reading every single thing they say about your brand.

Social networking sites are here to stay and social media users are growing by hundreds of thousands each day. For businesses to thrive in this purely online world, then it is about time to start making a social media presence and if you already have one, make tremendous efforts in boosting it. Invest on a social media marketing plan today and prevent your business from going down the drain.

About the Author

Kevin Clyde Sumalinog is the Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. He is responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver